@font-face { font-family: 'DM Sans'; font-style: normal; font-weight: 400 700; font-display: swap; src: url('/assets/fonts/dm-sans-latin.woff2') format('woff2'); }
@font-face { font-family: DynaPuff; font-style: normal; font-weight: 700; font-display: swap; src: url('/assets/fonts/dynapuff-700.ttf') format('truetype'); }
:root { color-scheme: light; --paper: #faf7ed; --orange: #fa5000; --green: #003f23; --ink: #1f2c22; --muted: #697168; --blue: #1b4fd8; --gutter: clamp(24px, 6.666667vw, 96px); color: var(--ink); background: var(--paper); font-family: 'DM Sans', Arial, sans-serif; font-synthesis: none; }
* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; }
h1, h2, h3, p, figure { margin: 0; }
img { display: block; max-width: 100%; height: auto; }
a { color: inherit; text-underline-offset: 5px; }
a:focus-visible { outline: 2px solid currentColor; outline-offset: 6px; border-radius: 2px; }
p { font-size: 20px; line-height: 1.4; }
h2 { font-size: 40px; line-height: 1.3; letter-spacing: -.025em; }
h3 { font-size: 28px; line-height: 1.3; letter-spacing: -.02em; }
::selection { color: var(--paper); background: var(--green); }
.wrap { width: calc(100% - var(--gutter) * 2); max-width: 1248px; margin-inline: auto; }
.skip-link { position: fixed; top: 12px; left: 12px; z-index: 20; padding: 12px 16px; color: var(--paper); background: var(--blue); transform: translateY(-180%); }
.skip-link:focus { transform: none; }
.site-header { display: flex; justify-content: space-between; align-items: center; gap: 24px; height: 80px; color: var(--blue); }
.site-header a, .site-footer a, .back-to-work { text-decoration: none; }
.site-header a:hover, .site-footer a:hover, .back-to-work:hover { text-decoration: underline; }
.wordmark { font-size: 18px; font-weight: 700; }
.back-link { font-size: 16px; }
.eyebrow, .project-tags, .site-footer { font: 12px/18px Consolas, 'Lucida Console', monospace; }
.eyebrow, .project-tags { color: var(--orange); }
.case-heading { padding-top: 40px; padding-bottom: 28px; }
.case-heading > .eyebrow { margin-bottom: 28px; }
.case-heading h1 { margin-bottom: 20px; color: var(--orange); font: 700 96px/1.05 DynaPuff, sans-serif; letter-spacing: -.04em; }
.case-heading h2 { margin-bottom: 12px; color: #111; font-size: 28px; line-height: 34px; letter-spacing: -.02em; }
.heading-question { margin-bottom: 24px; line-height: 1.3; }
.heading-context { margin-bottom: 12px; color: var(--muted); }
.project-tags { display: flex; flex-wrap: wrap; gap: 6px 18px; margin: 0; padding: 0; list-style: none; }
.project-tags li + li::before { content: '·'; margin-right: 18px; }
.hero img { width: 100%; }
.identity { padding: 80px 0; }
.identity-intro > h2 { margin-bottom: 32px; color: #111; font-size: 28px; line-height: 36px; }
.identity-intro > p { max-width: 1150px; }
.identity-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 40px 80px; margin-top: 36px; }
.logo-primary h2 { margin-bottom: 16px; color: #111; }
.logo-primary > p, .logo-variants > p { margin-bottom: 16px; color: var(--muted); }
.logo-primary img { width: 400px; }
.logo-variants h3 { margin-bottom: 16px; color: #111; }
.variant-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); align-items: start; gap: 22px 20px; max-width: 520px; }
.variant-grid img { width: 100%; }
.typography > .eyebrow, .palette > .eyebrow { margin-bottom: 20px; }
.type-sample { margin-bottom: 14px; color: var(--orange); font: 700 clamp(28px, 3.055556vw, 44px)/1.2 DynaPuff, sans-serif; letter-spacing: -.025em; }
.alphabet { margin-bottom: 20px; color: var(--orange); font: 700 24px/1.3 DynaPuff, sans-serif; letter-spacing: .08em; }
.type-note { color: var(--muted); font-size: 18px; line-height: 1.4; }
.palette img { width: 100%; }
.mascot { display: grid; grid-template-columns: minmax(0, 440px) minmax(0, 1fr); gap: 80px; align-items: center; margin-top: 64px; }
.mascot .eyebrow { margin-bottom: 24px; }
.mascot h2 { margin-bottom: 24px; color: #111; font-size: 32px; }
.mascot p:not(.eyebrow) { color: var(--muted); }
.mascot img { width: 100%; }
.packaging { padding: 80px 0; color: var(--paper); background: var(--orange); }
.packaging h2 { margin-bottom: 40px; font: 700 52px/1.3 DynaPuff, sans-serif; letter-spacing: -.03em; }
.packaging-grid { display: grid; grid-template-columns: 1.08fr .92fr; gap: 48px; align-items: center; }
.packaging-grid img { width: 100%; }
.packaging-copy h3 { margin-bottom: 24px; font-size: 32px; }
.packaging-copy p { margin-bottom: 24px; }
.social { padding: 80px 0; }
.social h2 { margin-bottom: 24px; color: var(--green); font-size: 48px; line-height: 1.3; }
.social > p { margin-bottom: 28px; color: var(--muted); }
.social-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 40px; padding: 40px; background: var(--orange); }
.social-grid img { width: 100%; }
.campaign { padding: 64px 0; color: var(--paper); background: var(--green); }
.campaign img { width: 100%; }
.campaign figcaption { margin-top: 24px; font-size: 18px; line-height: 1.4; }
.project-ending { padding-top: 64px; padding-bottom: 32px; }
.project-ending h2 { margin-bottom: 24px; color: var(--green); font-size: 40px; }
.project-ending p { margin-bottom: 24px; max-width: 1100px; color: var(--muted); }
.back-to-work { display: inline-block; color: var(--blue); font-size: 18px; font-weight: 700; }
.site-footer { display: flex; flex-wrap: wrap; align-items: center; gap: 16px; padding: 0 0 48px; color: var(--blue); }
@media (max-width: 1100px) {
  .identity-grid { column-gap: 48px; }
  .mascot { grid-template-columns: .85fr 1.15fr; gap: 40px; }
  .type-sample { font-size: 34px; }
  .packaging-grid { gap: 36px; }
  .social-grid { gap: 24px; padding: 28px; }
}
@media (max-width: 680px) {
  :root { --gutter: 24px; }
  p { font-size: 17px; line-height: 1.5; }
  h2 { font-size: 32px; }
  h3 { font-size: 25px; }
  .site-header { height: 72px; gap: 16px; }
  .wordmark { font-size: 15px; }
  .back-link { font-size: 13px; }
  .eyebrow, .project-tags { font-size: 10px; line-height: 16px; }
  .case-heading { padding-top: 32px; padding-bottom: 32px; }
  .case-heading > .eyebrow { margin-bottom: 24px; }
  .case-heading h1 { font-size: 68px; margin-bottom: 24px; }
  .case-heading h2 { font-size: 25px; line-height: 1.3; }
  .heading-question { line-height: 1.5; margin-bottom: 18px; }
  .heading-context { margin-bottom: 18px; }
  .project-tags { column-gap: 12px; }
  .project-tags li + li::before { margin-right: 12px; }
  .identity { padding: 48px 0; }
  .identity-intro > h2 { margin-bottom: 24px; font-size: 27px; }
  .identity-grid { grid-template-columns: 1fr; gap: 36px; margin-top: 36px; }
  .logo-primary h2 { font-size: 32px; }
  .logo-primary img { width: 100%; max-width: 400px; }
  .variant-grid { gap: 14px; }
  .type-sample { font-size: clamp(26px, 7.8vw, 40px); }
  .alphabet { font-size: 23px; }
  .type-note { font-size: 16px; }
  .mascot { grid-template-columns: 1fr; gap: 24px; margin-top: 44px; }
  .mascot .eyebrow { margin-bottom: 20px; }
  .mascot h2 { margin-bottom: 20px; font-size: 30px; }
  .packaging { padding: 48px 0; }
  .packaging h2 { font-size: clamp(28px, 7.8vw, 40px); margin-bottom: 32px; }
  .packaging-grid { grid-template-columns: 1fr; gap: 32px; }
  .packaging-copy h3 { font-size: 28px; margin-bottom: 20px; }
  .social { padding: 48px 0; }
  .social h2 { font-size: 34px; }
  .social-grid { grid-template-columns: 1fr; gap: 24px; padding: 20px; }
  .campaign { padding: 36px 0; }
  .campaign figcaption { margin-top: 20px; font-size: 15px; }
  .project-ending { padding-top: 48px; }
  .project-ending h2 { font-size: 30px; }
  .back-to-work { font-size: 17px; }
  .site-footer { font-size: 10px; gap: 12px; padding-bottom: 32px; }
}
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }